Assessment

Portfolios will be assessed based on the following rubric:

Program Learning Outcome 1: Create, develop, and produce a message in a variety of media formats

4 Exemplary Work

Portfolio, work samples, and capstone demonstrate ability to create high-quality original, innovative content from conception to completion. Multiple media formats and/or elements incorporated. Content and presentation are professional in quality and scope, and reflect post-graduation goals.

3 Good Work

Portfolio, work samples, and capstone demonstrate ability to create content from conception to completion. More than one media format and/or element incorporated. Content and presentation are near professional in quality and scope, and reflect post-graduation goals.

2 Developing Work

Portfolio, work samples, and capstone demonstrate a developing ability to create media content. Limited or no use of multimedia. Content and presentation are adequate in quality and scope, but do not reflect mastery of skills or post-graduation goals.

1 Unsatisfactory Work

Portfolio, work samples, and capstone fail to demonstrate ability to create media content. Limited or no use of multimedia. Content and presentation are limited in quality and scope, and do not reflect mastery of skills or post-graduation goals.

Program Learning Outcome 2: Analyze and critique media messages and their contexts using theoretical frameworks

4 Exemplary Work

Analytical writing reflects mastery of media concepts and theory as well as the ability to apply critical analytical thinking to a range of media messages. Writing is clearly presented and flawlessly executed.

3 Good Work

Analytical writing reflects understanding of media concepts and theory as well as the ability to apply critical analytical thinking to a media message. Writing is clearly presented and well executed.

2 Developing Work

Analytical writing reflects limited grasp of media concepts and theory. Application of critical analytical thinking may be superficial or unoriginal. Writing lacks clarity and organization. Writer has trouble with mechanics or syntax.

1 Unsatisfactory Work

Analytical writing reflects little to no understanding of media concepts and theory. Application of critical analytical thinking is absent, superficial or unoriginal. Writing is unclear and poorly organized. Writer does not understand mechanics or syntax.

Program Learning Outcome 3: Explain how media arts can promote a civil and just society

4 Exemplary Work

Written reflections demonstrate thoughtful and substantive understanding of the role of media in promoting civility and justice in democratic society. Considerations are well informed by theory and evidence. Writing is clearly presented and flawlessly executed.

3 Good Work

Written reflections demonstrate understanding of the role of media in promoting civility and justice in democratic society. Considerations are informed by theory and evidence. Writing is clearly presented and well executed.

2 Developing Work

Written reflections show limited understanding of the role of media in promoting civility and justice in democratic society. Considerations are not well informed by theory and evidence. Writing lacks clarity and organization. Writer has trouble with mechanics or syntax.

1 Unsatisfactory Work

Written reflections show little to no understanding of the role of media in promoting civility and justice in democratic society. Considerations fail to consider theory or evidence. Writing is unclear and poorly organized. Writer does not understand mechanics or syntax.

 

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